Senior Associate (SEO & SEM)
Educational Qualification: Graduate/Post-Graduate in any discipline
Experience: 3 - 4 Year
Location: Bangalore, India
Shift: Day (General)
Professional Skills
- Manage all SEO (Search Engine Optimization) activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- Manage all SEM (Search Engine Marketing) campaigns in social media in order to maximize ROI.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Track, report, analyze website analytics, PPC initiatives and social media campaigns.
- Communicate with the team, and management on strategy/project development, timelines, and results.
- Set performance indicators for SEO which complement the overall marketing and business objectives of the company.
- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
Personal Skills
- Proven SEO and SEM experience.
- Solid understanding of performance marketing,conversion, and online customer acquisition.
- Google AdWords and Google Analytics Certification is a must.
- Should be well acquainted with various Social Media marketing & Listening Tools, tracking the Social media performance with focus on high ROI.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Perform keyword research in coordination with the business objectives to optimize existing content and discover new opportunities.
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific.
- Should keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Develop and implement link building campaigns.
- Implement and administer search engine programs(XML sitemaps, shopping feeds, webmaster tools).
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
- Up to date with the latest trends and best practices in online marketing best practices in SEO and SEM.
- Experience with a content management system (e.g.,WordPress).
- Proficiency in English. Strong verbal as well as written communication skills.
- Exceptional time-management and organizational skills.
Mandatory: Please go through the Job description and company website: TTK Services.