SEO / Digital Marketing Specialist

Educational Qualification: Graduate/Post-Graduate in any discipline
Experience: 3–4 Years of SEO and Digital Marketing Experience preferably supporting UK, US and Australia region.
Location: Bangalore
Shift: Day (General)

Summary

The SEO / Digital Marketing Specialist is responsible for driving SEO-led digital marketing initiatives, understanding client requirements, and developing effective growth strategies. The role focuses on executing and optimizing campaigns to improve organic performance and overall digital presence. The ideal candidate should be goal-oriented, detail-focused, and adaptable to evolving trends, including AI driven marketing.

Key Responsibilities

  • Execute end-to-end SEO strategies, including keyword research, on-page, off-page, and technical optimization to improve rankings and organic traffic
  • Communication with international clients and planning and executing their digital strategies.
  • Optimize for GEO (Generative Engine Optimization) and AI-driven search (AI Overviews) to ensure visibility across evolving search experiences
  • Manage and optimize ASO (App Store Optimization) to improve app visibility and conversions
  • Plan and monitor digital marketing campaigns, analyze performance using tools like Google Analytics and GTM, and derive actionable insights
  • Support and optimize PPC campaigns in alignment with overall marketing goals
  • Leverage AI tools and automation for content optimization, SERP analysis, and performance tracking
  • Continuously track performance, adapt to algorithm updates, and stay updated with the latest SEO, AI, and search engine trends

Candidate Profile

  • Strong hands-on experience in SEO strategy and execution
  • Good understanding of GEO, AI search trends, and evolving SERP features (AI Overviews)
  • Working knowledge of ASO and app ranking factors
  • Basic understanding of PPC and performance marketing
  • Proficiency in tools like Ahrefs, SEMrush, Ubersuggest, Google Analytics, and Google Tag Manager (GTM) etc
  • Familiarity with AI tools used in digital marketing and automation
  • Strong analytical mindset with ability to interpret data and optimize performance
  • Up-to-date with the latest trends and best practices in SEO and digital marketing
Mandatory: Please review the job description and the business website : GetFriday